Agriculture Information System
Practical Manual
on
Development Communication Technology
DEPARTMENT OF EXTENSION EDUCATION
FACULTY OF AGRICULTURE
BIRSA AGRICULTURAL UNIVERSITY, RANCHI
JHARKHAND, INDIA
by
B. K. Jha, Niva Bara
Satyapriya & R. P. Singh ‘Ratan’
CONTENTS
1. Concept, theories and components of development communication
2. Developing and improving oral and written communication skills
3. Techniques for increasing communication competence
4. Preparing development support communication plan
5. Preparing media mix for rural audience
6. Preparing a communication project
7. Use of internet for development communication
8. Using e-mail
9. Handling video - conferencing system
10. Preparing e-learning contents
11. Presentation of e-learning materials
12. Interactive classroom
13. Developing entrepreneurial ability in participatory communication
14. Techniques of news collection and transmission
15. Techniques of news writing
16. Radio script writing
17. Techniques of editing and proof reading
18. Art of lay out, design and page make-up
19. Designing advertisement