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Radio Script Writing
Radio is a companion
medium – people will be doing something while listening. The
scriptwriter should keep in mind that message, which must be imbibed
instantly, is communicated to the anonymous audience, who is doing
something else.
Characteristics of
radio listeners
1. They are curious.
Allow certain amount of suspense in your broadcast.
2. They get bored
easily. Make the message brief.
3. Most of them are
mentally lazy. Present ideas simply.
4. They are greedy. Let
them know how the new idea would benefit them to earn more.
5. They are impatient.
Come to the point straight, and tell what you want to tell.
6. They are not well
off. The idea being suggested must be within their means.
7. They are practical.
Give concrete example. Do not discuss theories or present abstract
ideas.
8. They have a limited
vocabulary. Use simple and commonly used words.
9. They are slow in
adoption. Suggest only one or two ideas at a time.
10. They are
intelligent so far as farming is concerned. Don’t try to befool them.
Do’s of script
writing
1. Use ear catcher-grab
attention.
2. Be informal-as
people talk.
3. Use short and simple
sentences-helps breath control.
4. Use familiar
words-for easy understanding
5. For long sentences –
use dashes to separate thoughts.
6. Use short
paragraphs.
7. Use breathers – on,
at, as, that.
8. Source quoted at the
beginning.
9. Round off the digit
10. Write out 1 to 9
and use digit from 10 to 999.
11. In place of commas
use words
12. Use “per cent”
instead of %.
13. Handle figures
carefully. Figures are at times a necessary evil in radio copy, don’t
use confusing numbers.
14. Write on one side
only on good paper and in double or triple space.
15. Use contractions
like ‘don’t, isn’t.
16. Summarise in the
end and identify source.
Don’ts of script
writing
1. Do not use
abbreviations – When in doubt write it out.
2. Do not use a.m. or
p.m. instead use morning or evening.
3. Never start a
sentence with digits – spell out.
4. Avoid passive voice.
5. Use dashes in place
of semicolon or comma.
6. Avoid tongue
tanglers – be careful about ‘S’ sounds.
9. Note phonetic
spelling, do not mispronounce.
10. Transitional words
like, however, nevertheless, moreover, also etc., are placed at the
beginning of sentences in radio copy.
11. Avoid repetitions
and redundancy.
12. Do not use
offensive words.
13. Punctuate for easy
reading.
14. Do not end the page
abruptly, conclude with item or paragraph.
15. Use
attention-getting titles – ear catcher. |