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Concept, Theories and components of Development Communication

Exercise No. 3

Techniques for Increasing Communication Competence

The competence is some how related to efficiency and effectiveness. Experts are still differing in their views as far as communication competence is concerned. Hymes (1972) and Spitzberg and Cupach (1984) made efforts to take stock of various views expressed in literature about defining, understanding, and measuring communication competence. They identified six distinguishable categories for classifying competence.

Classification

1. Related to outcome

(i) Fundamental competence

(ii) Social competence

(iii) Interpersonal competence

2. Related to message

(i) Linguistic competence.

(ii) Communication competence.

3. Related to relationship between behaviour and outcome.

(i) Relationship competence.

Elements

1. Motivation

2. Knowledge

3. Skill

4. Context

5. Outcome

Characteristics

1. Competence is perceived as appropriateness and effectiveness.

2. Competence is contextual.

3. Competence is a matter of degree.

4. Competence is both molecular and molar. (Molecular behaviour provides specific communicative indicators of competence as well as reference point for skill enhancement. Molar impression provides evaluative outcome criteria).

5. Competence is functional (related to productive functional outcome).

7. Competence is interdependent process.

8. Competence is an interpersonal impression (It implies not actual performance but an evaluation of performance by someone else).

How to enhance communication competence

1. If one wishes to be a competent communicator, he should be motivated to undertake communication.

2. Develop awareness and understanding of the numerous variables, which affect human relationship.

3. Improve linguistic performance.

4. Develop ability to process information.

5. Improve ability to predict human behaviour.

6. Develop skills to pragmatically apply the knowledge.

7. Be sensitive to the expectation of the context in which communication takes place.

8. Develop ability to impress upon the audience to lead them to action.

 
 
 
   
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